Another year, another Stamma campaign. And this one was a doozy!
In 2023 Stamma wanted to hone their laser focus onto services that non-stammerers take for granted. Places like banks, insurance companies and even doctors surgeries; places where letting people speak is a vitally important part of the service. So naturally we grabbed the bull by the horns and made a full 3.5 minute short film depicting the phone-call struggles that come with being interrupted.
Big thanks to LIAKH at Spindle for co-writing and directing this masterpiece of annoyingly interrupting cinema.
The film was launched with an accompanying OOH series. Illustrated by Biff from Jelly, the posters took on contextual locations like train stations, dry cleaners and restaurants, making people aware of the pain and annoyance that interrupting inflicts on people who stammer.
So far ‘Sorry, I Didn’t Quite Catch That’ has received 2 shortlists at the British Arrows, and hopefully a lot more to come.