Baileys wanted to host the biggest, brightest and most over the top Eurovision party possible, so we enlisted the 2014 Eurovision winner Conchita to bring the winning energy to Team Baileys.
We helped everyone across Europe get ready for the Eurovision Song Contest with cocktail and treat content, acted as everyone’s hilarious best friend by live tweeting as the night played out, and even brought the party to Liverpool with a bit of help from Conchita herself.
All in all, we definitely won Eurovision with the highest content engagement of any Eurovision sponsor, and even delivered Baileys most successful social campaign to date.
ADDITIONAL CONTENT TO COME…