A national lockdown coming to an end. Football back on the TV. And lads driving to their mates house to watch it.
It’s a recipe for drunk driving. Something no one, let alone the Department for Transport, wants to see.
So we turned the lives of lads into a sports show with SportBible and legendary football commentator, Johnathan Pierce. And it went down well; “Everyday Sports Live” broke all of DfT’s records for engagement, so the lads really took note.
All in a days work for a stupid joke.
As a fun little extra, we also turned to Giphy to create two short games that remind lads and their mates not to drink drive, each pushed out at half time during Premiership matches.